Channel sales refer to the process of selling products or services through third-party partners, such as distributors, resellers, agents, or retailers, rather than selling them directly to end customers.

Channel Sales is used by  companies to reach a wider audience and tap into new markets while leveraging the expertise and resources of their partners. Channel sales involve building and maintaining relationships with these partners, providing them with the necessary training, tools, and support to sell the products or services effectively, and managing the sales process and pipeline.

Channel Sales  can be particularly important in industries where the sales cycle is complex, or where the product requires specialized knowledge or expertise to sell. Effective channel sales management requires a deep understanding of the market, the customer, and the partner ecosystem, as well as strong communication and collaboration skills to ensure that all parties are working together towards common goals.