Channel partner management is the process of building and maintaining relationships with third-party partners such as distributors, resellers, and agents who sell a company’s products or services.

The  channel partner management is used to maximize sales and revenue through these partners by providing them with the necessary resources, training, and support to effectively market and sell the products or services. This involves developing and executing partner programs, setting targets and goals, providing marketing and sales support, and managing incentives and commissions. Effective channel partner management also requires ongoing communication and collaboration to ensure that partners are meeting expectations and that any issues or challenges are addressed promptly.