Channel marketing is a marketing strategy that focuses on utilizing different distribution channels to reach customers and promote products or services. These channels can include wholesalers, retailers, distributors, and other intermediaries.

Channel marketing is used to create a mutually beneficial relationship between the manufacturer or supplier and the intermediary, ultimately leading to increased sales and revenue for both parties. Channel marketing involves creating targeted marketing campaigns and incentives to encourage intermediaries to promote and sell the products or services to end customers.

The strategy marketing is important to establish  collaboration and communication between the manufacturer or supplier and the intermediaries to ensure a cohesive and effective approach.